A look at the city's past through its barely-remembered commercial signs.
Showing posts with label Powderhorn. Show all posts
Showing posts with label Powderhorn. Show all posts
Monday, April 16, 2012
He Had A High, Squeaky Voice
Amazingly, this isn't actually a ghost. Roberts' Shoe Store still exists and still sells shoes. But those signs are just too good to leave out. It's right next to the last trio, right at Chicago & Lake. Roberts' offers "Happy feet for all the family," with helpful musical notes that sure make the sign looks like it's from the Singing In The Rain era of the early 1950s. I can almost hear Bing Crosby singing the jingle.
The store was founded by Nathan Roberts in 1937, and carries very, very large All Stars. It's also apparently the place go if you like really, really old shoe fitters, as their's averages 32 year experience. Old Nathan bought the store after the previous owners went bankrupt in the Depression (the Great one). And yet everyone in the neighborhood was apparently working at the time. Hm.
What is now the Midtown Tower, and now houses Midtown Global Market used to be a Sears (if you look closely you can still see "Sears Roebuck" over the doors), is down the street. Sears closed sometime before 1982 as part of the neighborhood's overall decline before a more recent resurgence.
Check out some old pictures of the building in 1956, 1956 at night and 1951.
Maybe even better than the Roberts' sign is the one to the immediate right of the tree in the middle, which says "Meats." Maybe I'll go by again to see if I can get something more identifying, but I like it anyway. There might be another sign just above that too, but I can't read it. There is definite paint on brick though.
Finally, take a gander at the awnings on the Lake Street side:
UPDATE: Sam's question in the comments got me looking for a recording of the jingle from the first sign, which took me to an old recording of a radio show from local legend Steve Cannon from 1957. Around 8 minutes in, there is a singing weather ad from Roberts' followed by copy from Cannon. Unfortunately, they don't seem to sing "Happy Feet for All the Family."
I remember Cannon as having the afternoon drive time show on WCCO for years and years, but I didn't know that before that he was at WLOL, which was the hip pop music station of my youth (now long gone). Listening to him in the 1950s is like a recording from another world. I particularly liked how he broke in to tell the ladies that it was hot enough that they didn't need wear their seamless nylons. I'd assume that was a joke, but it still says something about the times.
I'll post another update if I find audio of the jingle.
Sunday, April 15, 2012
We've Been Over This Before
I've got three signs on the side of one building in an alley off Lake Street of varying degrees of legibility. The first one we can make out, and in part because we've seen that yellow-hewed ad style before. It's Lee's, but this time it's not just overalls. This one seems to be co-sponsored by something called Jack's Toggery.
If you're like me, you weren't so sure about that second word. It sort of sounds like British legal term/slang for alternative sexual behavior. But I guess maybe it used to mean clothing store in the vernacular. Somehow, that's disappointing. So is what I've been able to find about Jack's. I'd guess there was a clothing store by that name in this area, but I've not been able to turn up any evidence, so, on to the others:
For the next one, we know what they do, but we're missing the name. Apparently someone around here offered window trimming, show card writing and advertising. My first thought was that this was a another decorating outfit, but I think that's wrong. I think these folks were instead marketers. Maybe they were the original Mad Men. Sadly, if they wrote their own name on the side of this building, I can no longer read it.
The last one leaves us with the opposite problem. I think that first line says "Van Camp's." I can't read the rest, but it seems there is a famous brand of canned beans with that name owned by ConAgra. I don't think I've heard of them, but that has to be what we are looking at. Apparently I don't eat enough canned beans. I've seen Blazing Saddles, so I do not regret it.
The brand dates to 1861 in Indianapolis, and there's a pretty cool collection of Van Camp ads from the period when they were owned by a company called Stokely here. Local Google results for the last name seem to be dominated by doctors with that last name. Do you think any of them focus on the gastrointestinal system?
Just for good measure, here's a guy named Van Camp hoisting anchor with some friends somewhere in Minnesota in 1941.
Labels:
advertizing,
beans,
canned goods,
clothing,
Food,
marketing,
Midtown,
Powderhorn
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