This is the first of several on what used to be the Hotel Seville, and what is now the Seville Club, which seems to be a gentleman's club. According the the Club's webpage
(surely a credible source), the hotel used to be a popular spot for Vaudeville performers visiting Minneapolis. Today the club is bordered by the bus station, the transit parking garages and Target Center. N. 9th St. and Glenwood Ave.
Looking out from the parking ramp skyways during one morning's winter commute is actually what sparked my interest in these signs. Soon I was seeing old signs everywhere, and wondering what stories went with them.
ETA: I especially like that fireproof beds were a selling point.