Monday, September 10, 2012

Foreign Lands: From The Association For Creative Building Names

This post #130, so I'm supposed to have something I can sort of call a landmark here.  And I'm also not supposed to have signs from outside Minneapolis.  But I'm having trouble reconciling those two rules right now, as I haven't got any good local landmark ideas at the moment, so I'm going to St. Paul.

The first Google result for this one calls it the "historic Minnesota building" so I'm going to hang my landmark hat on that.  (The antitrust lawyer in me will just note without further comment that the first result is also a Google+ local site.  Hey, look!  Yelp! has a site too.)

You can watch a video of the building's "grand opening" from February of last year, which includes some historical information.  But the building was built in 1929 and was built to be upscale offices, but soon became infested with lawyers.  Keeping up with my architectural credentials, I can tell you that it's Art Deco, and was the first in that style in St. Paul.  It's now mixed use, apartments (137 units with 10 reserved for formerly homeless residents), retail and office space.  Way to go St. Paul!

Wikipedia will give you detailed description of the design.  You can get more photos here and here.

1 comment:

  1. Nice post.Brands and franchises are very aware of the importance of exterior signs to their branding efforts.Thanks for sharing!!