Foreign Lands: This Time I Really Mean It

I just got back from a trip to Germany and Denmark, where I hoped to come back from real, honest-to-goodness, foreign signs (as opposed to those from St. Paul). Unfortunately, I didn't find many. Maybe it's that the cities are far older than the advertising era. Or maybe all the early 20th century outdoor advertising was destroyed in one of the many wars. Or maybe I didn't spend enough of my vacation lurking around decaying industrial areas (or the redeveloping areas in formerly decaying industrial areas). Or maybe there is some other reason why Germans don't want to be reminded of that period.

Anyway, I've got one from Germany, as you can see above. It's in Berlin, and, of course, in German. Unfortunately, I don't really speak any German, and Google Translate hasn't helped me with any of these words, but there was once someone named R. Leidel, who had some sort of business, which seems to have dated to 1893.