Either that or they used to sell rubber-coated rollers (sounds kinda naughty, right?) here. I'm guessing about the "sell" part because it isn't a very big building, so it doesn't really seem like a manufacturing facility. I think this company was Samuel Bingham Rollers, which had a 175 year history before being acquired by Finzer Roller in 2004. Or maybe it was just paid advertising. Unfortunately, the folks who wrote the press release really weren't interested in telling us much about Bingham, nor does it seem likely that they had antitrust counsel involved.
You can see both this one and Mack, May Co. on Flickr.