Foreign Lands: One Wall; Several Signs

This wall, on the side of 262 E. 4th near Wacouta in St. Paul, has several ghost signs. I've decided to deal with them individually, but you can get a preview of them all over on Writing On The Wall.

Naturally, I've also decided to start with the beer. And, naturally, as we are in foreign lands, we also have a sign for foreign beer. Being St. Paul, you would think it would be for the local brew, but no, this is even worse. It's beer from Milwaukee. Can you image? Apparently that city simply has no pride.

Unfortunately I can't say for sure which Milwaukee beer it is, because someone decided to put a pair of windows directly in the name. It looks to me like it ends in a Z, so my guess it was either Blatz or Schlitz. Regardless, neither is from the land of the sky blue waters.